What does it take to achieve high conversion rates on your website? There are numerous ways to encourage visitors to buy (or turn into qualified leads). Nonetheless, the best method to lay the foundations of a...
In this article, we’ll guide you through the essential steps and considerations for successfully implementing a new Customer Relationship Management (CRM) system. We’ll discuss the significance of data quality, functional testing...
In this article, we’ll delve into the concept of Customer Success strategies, primarily seen in SaaS (Software as a Service) businesses, and how these strategies can be adapted and implemented in non-SaaS enterprises. Through the use of...
In this article, we’ll unpack the “Eight Building Blocks of CRM,” a framework devised by Gartner, which pinpoints the essential areas businesses should focus on for successful customer relationship management. We’ll delve...
In this piece, we’ll guide you through the essentials of lead capturing using a Sales CRM, highlighting its role in efficiently gathering potential lead information. We’ll delve into the benefits of automated lead capturing, the various...
In this article, we’ll highlight some of the most common mistakes sales reps make, regardless of their experience level, and offer insights on how to avoid them. We’ll dive into the importance of listening, understanding a...
In this article, we’ll debunk some of the most common myths surrounding Customer Relationship Management (CRM) systems and their use in the sales process. We’ll address misconceptions about CRMs being too complicated, expensive, or only...
In the competitive world of small business, a well-crafted proposal can make all the difference. It is your opportunity to showcase your company, present your solutions, and convince potential clients or partners that you are the right choice. But...
Marketing automation has become an essential tool for businesses looking to streamline their processes and drive growth. In today’s fast-paced and highly competitive market, small businesses cannot afford to ignore the benefits that marketing...
In today’s competitive business landscape, hiring the right employees is crucial for the success and growth of small businesses. The process of finding and selecting the right candidates can be daunting, but with careful planning and effective...
Natasha Lane
Erna Clayton
Abe Dearmer
Andrew Martin
