Explore the benefits and challenges of vertical versus generalist CRMs to determine which is best suited for your business needs.
B2B SaaS (Software as a Service) sales is a highly specialized field that requires a unique set of skills and strategies. In this comprehensive guide, we will take you through everything you need to know about B2B SaaS sales, from the fundamentals...
In today’s competitive business landscape, it is essential for small businesses to stay on top of their sales performance. Tracking sales provides valuable insights and allows businesses to make informed decisions. That’s where the Small...
In this article, we’ll shed light on the advantages of integrating the Intercom communication system with a Customer Relationship Management (CRM) platform. We’ll explore how this integration can enhance customer communication...
In this article, we’ll guide you through the essential steps and considerations for successfully implementing a new Customer Relationship Management (CRM) system. We’ll discuss the significance of data quality, functional testing...
In this article, we’ll delve into the concept of Customer Success strategies, primarily seen in SaaS (Software as a Service) businesses, and how these strategies can be adapted and implemented in non-SaaS enterprises. Through the use of...
In this article, we’ll unpack the “Eight Building Blocks of CRM,” a framework devised by Gartner, which pinpoints the essential areas businesses should focus on for successful customer relationship management. We’ll delve...
In this piece, we’ll guide you through the essentials of lead capturing using a Sales CRM, highlighting its role in efficiently gathering potential lead information. We’ll delve into the benefits of automated lead capturing, the various...
In this article, we’ll highlight some of the most common mistakes sales reps make, regardless of their experience level, and offer insights on how to avoid them. We’ll dive into the importance of listening, understanding a...
In this article, we’ll debunk some of the most common myths surrounding Customer Relationship Management (CRM) systems and their use in the sales process. We’ll address misconceptions about CRMs being too complicated, expensive, or only...
Chase Horn
Andrew Martin
Erna Clayton
Abe Dearmer
