Small businesses can’t survive if they don’t nurture their customer relationships. But as your small business continues to grow, it may become difficult to maintain high standards while managing contacts and...
Search engine optimization (SEO) is what separates top-performing bloggers from the crowd of less successful authors, but it’s not as difficult as it may seem at first. You don’t need to be an optimization expert to learn and apply a few practical...
How much you sell can have a monumental impact on your career and profitability. Poor negotiation skills can lead to economic loss and missed opportunities. Whether in discussions with buyers, suppliers, or investors, most negotiations follow the...
In an organization, sales and marketing teams are both parts of the same section. Though both the teams run independently, they work towards the same goals. It is pivotal to bridge the gap between the sales and marketing teams as both are the...
Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
With a global pandemic transforming the way companies operate, fear of slow growth and rising churn rates are valid concerns. And if you think SaaS companies are exempt from experiencing high churn rates in this uncertain business environment, think...
Don’t you feel good about a tool that analyzes your customer data by itself, drives insights from it, works on those details in real-time, and streamlines the given strategy unswervingly? Thankful to marketing automation. It does exactly the same...
“The customer is always right” is an ancient business motto, but it’s been getting increasingly important in the last few years. How come? Well, studies reveal that customer experience will overtake price and product as the key brand differentiator...
Research tells us that personalized emails have 29% higher open rates and 41% higher click rates than emails without any personalization. And experience tells us that one of the easiest ways to create this sense of personalization is to find and...
Trigger Emailing as a Tool to Nurture Customer Relationships An email trigger provides you with the means to reach out to your customers when certain conditions are met. Learn some great ways to use trigger emailing. 5 Types of Trigger Emails You...
Andrew Martin
Serena Dorf
Lauren Williams
Sam Makad
Emily Johnson
Sujan Patel
Diana Adjadj
