The first impression determines the future of a product. When a user first visits a website or opens an app, their instant opinion will largely influence future behavior. A logical, clear and pleasant...
How much you sell can have a monumental impact on your career and profitability. Poor negotiation skills can lead to economic loss and missed opportunities. Whether in discussions with buyers, suppliers, or investors, most negotiations follow the...
In an organization, sales and marketing teams are both parts of the same section. Though both the teams run independently, they work towards the same goals. It is pivotal to bridge the gap between the sales and marketing teams as both are the...
Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
With a global pandemic transforming the way companies operate, fear of slow growth and rising churn rates are valid concerns. And if you think SaaS companies are exempt from experiencing high churn rates in this uncertain business environment, think...
Don’t you feel good about a tool that analyzes your customer data by itself, drives insights from it, works on those details in real-time, and streamlines the given strategy unswervingly? Thankful to marketing automation. It does exactly the same...
“The customer is always right” is an ancient business motto, but it’s been getting increasingly important in the last few years. How come? Well, studies reveal that customer experience will overtake price and product as the key brand differentiator...
Research tells us that personalized emails have 29% higher open rates and 41% higher click rates than emails without any personalization. And experience tells us that one of the easiest ways to create this sense of personalization is to find and...
Trigger Emailing as a Tool to Nurture Customer Relationships An email trigger provides you with the means to reach out to your customers when certain conditions are met. Learn some great ways to use trigger emailing. 5 Types of Trigger Emails You...
A customer relationship management strategy or CRM strategy is an organizational plan to use CRM software to its optimum level. The software is meant to help increase growth, improve sales, and make customer service a seamless process. It requires...
Andrew Martin
Lilly Joseland
Lauren Williams
Sam Makad
Emily Johnson
Sujan Patel
Diana Adjadj
Amanda Jerelyn 
