Explore the benefits and challenges of vertical versus generalist CRMs to determine which is best suited for your business needs.
CRM software forms an integral part of the business process and therefore, it is a must to take into consideration a few pointers before opting for one. Of all the factors to consider, one of the major factors to keep in mind is aligning the...
We live in a fast-paced environment. To thrive in the continuously evolving business landscape, you need access to critical business information at a moment’s notice. The customer relationship management (CRM) system has revolutionized the way we...
As the owner of a small business, you’ve put your blood, sweat, and tears into your beloved company. You’ve probably even prioritized it over other aspects in your life. It’s tough love, but it’s worth doing. So when you receive a negative review...
A common dilemma for many online brands is figuring out whether it is better to have one umbrella website for all their content, or separate their product over different sites. Note that both approaches have their perks and pitfalls, so it all...
Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes 54% of consumers want to see more video content from brands that they follow Marketers get 66% more leads per year from sharing marketing videos...
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the...
In the words of the great American business and leadership influencer, Dale Carnegie: To win a customer you need to create a relationship. To influence a customer you need to make him feel important. Nice, but what’s that got to do with CRM? You...
Don’t underestimate the power of social media. The right choice of a social media strategy can help you increase sales. Substantially. The influence of social media marketing continues to spread. You can see, how much the landscape of social media...
Thinking about redesigning a website or migrating to new CMS?? Do you know that redesigning can be critical? Yes, only when done, wrongly!! It can affect your website’s organic traffic. Obtaining organic traffic is a tough job, though. From...
Chase Horn
Kalyani Chaudhari
Kiran Bajpai
Carol Duke
Duncan Kingori
Abe Dearmer
Ryan Pell
